From Deep Patel at Forbes:
“They (Gen Z) are considered the most diverse and most multicultural generation the U.S. has ever seen. The highly influential Gen Zers are the first digital native generation. They are already impacting the current peer-to-peer (P2P) economy and will have an enormous effect on how this economy evolves… New online peer-to-peer lending platforms were the first to develop. Then unique companies like Airbnb and Uber emerged, which sought to empower consumers to make money off of what they had, sharing it with others and solving travel and transport issues without having to turn to hotels, taxis, or even vehicle ownership. From there, the P2P economy spread to other applications, including stocks, investments, real estate, fundraising and more… Since then, it’s been business on their terms rather than on the terms of established institutions and large, entrenched companies.”
Gen Zers, comprising the largest percentage of the U.S population, contributes a staggering $44Bn to the U.S economy, and is expected to make up one-third of the U.S population by 2020. These figures, coupled with an entrepreneurial attitude and perspective towards innovation, will be instrumental in shaping the P2P economy globally.
What then are the implications for traditional businesses?
Gen Zers flexibility and adaptability allows businesses more opportunities in sustaining themselves and contributes to the widespread availability of more specialised skillsets. These factors would allow the economy to build resistance against economic downturns. While B2B businesses will continue to exist, they will still compete with startups and emerging companies. Regardless of which industries they stem from, businesses will need to come up with ways of engaging with this post millennial generation, while at the same time adding a human touch to their service.
As the old adage goes, “A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Businesses need to adapt to this rapidly changing landscape by continually readjusting themselves, suiting the needs of this generation.