How to Fix Crowdfunding Education: Teach the Fundamentals

“Crowdfunding is a participant economy driven by the crowd. And yet, we do little to nothing to educate the crowd on how they can participate and why they would want to. We cannot expect our industry to grow without making participant education a priority. Otherwise, we may face the same fate as individual campaign creators who launch without engaging the crowd first: they don’t reach their goals.”

It is true that crowdfunding is underheard of. Most people think they are rewards, donations, equity, marketing, financing, securities law or entrepreneurship.  What is crowdfunding then? The key to the financial success of it is the number of backers, not money raised. It is not about just an exercise of raising money but to bring awareness to the community of the product. There are two main sources of values that crowdfunding investors bring to tech entrepreneurs, firstly are raising awareness of the forthcoming products through social media and traditional word of mouth. Investors also served as an evangelist. Secondly, the investors also benefited from crowdfunding by not being shy of their opinion.

To break down the message and quality of meaning in crowdfunding, let’s look at social media and how crowdfunding is perceived. Almost all of the educational materials around crowdfunding are focused on the person launching the campaign and not on increasing awareness and participation from new communities of potential backers or investors. There are more rooms for backers to make crowdfunding successful. That’s aside from the fact that one of the cheapest and best educational tools for how to run a successful campaign and how to nurture relationships with backers and investors after the close of a campaign is to back other campaigns. But beyond the educational merits of backing campaigns prior to launching your own, there’s an even bigger reason we must focus our efforts on encouraging participation: impact. The majority of society feels distanced from their ability to impact larger economic forces. We don’t think that what we do can have impact – that our individual financial resources are too small to be influential.

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MAS Unveils 100 Problem Statements For Fintech Festival 2017 Hackcelerator – Infographics

“Solving customer facing problems means building solutions used by individuals and businesses to consume and access financial services across multiple sectors such as banking, insurance, and payments. Solutions would be for instance a system that allows the insurance claims process to be automated. The solution would also enable reduced filling errors and fraud, as well as allow for quicken payouts. It can be a comprehensive personal finance management tool that enables consumers to understand the fundamentals of personal financial management. The tool would enable tax planning and planning of major life events. These solutions would use technologies such APIs, machine learning, big data, and robo-advisors to allow insurance firms and financial institutions to better service customers digitally in an interactive, seamless, customer centric way.”

 

Singapore’s annual Fintech Festival is coming back on November 13, 2017 for a week long event dedicated to financial innovation and digital finance. Organized by the Monetary Authority of Singapore in partnership with the Association of Banks in Singapore and SingEx, the event is set to cover all aspects of fintech and feature some of the world’s leading tech entrepreneurs, senior executives from top financial institutions, policymakers and government agencies.

There is an urging need knocking on the door for financial inclusion. This include an engaging investor education platform to improve financial literacy, a migrant worker identity authentication platform targeted at those who are unable to provide a proof of residence through a phone or power bill to access basic financial and banking services, as well as solutions for institutions to offer banking solutions and credit to the unbanked.

These solutions would leverage technologies such as big data, machine learning, mobile, blockchain, API and biometrics to provide alternative credit scoring systems to financial institutions, but also cashless payments solutions, micro-investment opportunities and insurance coverage to the under-insured. But with these in place, we need regulatory technologies too.

Regtech solutions would help financial institutions manage their risks better and fulfill their compliance and regulatory requirements more efficiently.   The solutions would use APIs, biometrics, eSignature, blockchain, big data and artificial intelligence to automate bookkeeping, risk analysis, fraudulent trade detection, and reporting of shares, among other tasks.

A solution could use blockchain technology to streamline anti-money laundering (AML) and know-your-customer (KYC) processes and provide a shared, secure and encrypted industry-wide platform to consolidate and validate information. This could be used in all areas of aspects like Mobile banking, Payment and transaction, and P2P lending and crowdfunding. Another solution would help banks optimize collateral and risk management, as well as lower the cost of compliance, improve the speed of decision making and enable capital relief through financial structures. These fin-tech provides payment card compliance, risk analysis and quantification. General problems involve for instance building solutions for personalized insurance coverage, drone insurance products, as well as platforms to improve processes in areas such as trade finance and supply chain management. Using advanced sensors, big data, predictive analytics and telematics, startups can develop personalized insurance products based on data collected from individuals to customize life, general, health and car insurance coverage. Another solution would leverage distributed ledger technology and mobile payments to improve reliability and visibility of cross-border trades as well as reduce the time taken for inter-bank settlements. In trade finance, a platform could use blockchain, mobile, sensors, and the Internet-of-Things to automate the verification process of trade documents and arrangements. The insurance industry could use big data, advanced sensors and predictive analytics to collect and analyze data to accurately predict earthquakes and other natural disasters as early as possible.

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